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Advertising
The architect, the lighting designer, the planner and the customer are at the center of the new iGuzzini advertising campaign.The campaing has been launched in dailies and specialised magazines of the main European countries.
It is a hymn to the collaboration between iGuzzini and its lighting project partners.
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Serra Piacentini, Rome
Like a huge hi-tech lantern placed atop the Palazzo delle Esposizioni. This is how the former 19th century hothouse – now a hotbed for art and culture – will appear to today’s visitors.
For over 30 years, iGuzzini has been working alongside great designers, architects and lighting designers (as well, of course, as clients sensitive to this issue) to give the world better light.
Architecture and lighting design: Studio ABDR, Maria Laura Arlotti (5) Michele Beccu (6) , Paolo Desideri (7), Filippo Raimondo (2), Architetti Associati
Client:
Azienda Speciale Palaexpo “Serra Piacentini”, Giorgio
van Straten, President (4), Rossana Rummo, General Manager
iGuzzini Partner Assistance:
Products:
For over 30 years, iGuzzini has been working alongside great designers, architects and lighting designers (as well, of course, as clients sensitive to this issue) to give the world better light.
Architecture and lighting design: Studio ABDR, Maria Laura Arlotti (5) Michele Beccu (6) , Paolo Desideri (7), Filippo Raimondo (2), Architetti Associati
Client:
Azienda Speciale Palaexpo “Serra Piacentini”, Giorgio
van Straten, President (4), Rossana Rummo, General Manager
iGuzzini Partner Assistance:
Products:
>> suspended 8-point light fixtures, produced by iGuzzini according to a design by ABDR