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Advertising
The architect, the lighting designer, the planner and the customer are at the center of the new iGuzzini advertising campaign.The campaing has been launched in dailies and specialised magazines of the main European countries.
It is a hymn to the collaboration between iGuzzini and its lighting project partners.
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Palazzo delle Esposizioni, Rome
While Rothko’s masterpieces waited patiently in the dark in their large green packing cases, the lighting designers were preparing a worthy reception for them, with soft background lighting and multi-faceted accent lighting.
For over 30 years, iGuzzini has been working alongside great designers, architects and lighting designers (as well, of course, as clients sensitive to this issue) to give the world better light.
Art Director and lighting, signage and furnishing project manager:
Michele De Lucchi (3), with Enrico Quell (5)
Preliminary and final project:
Firouz Galdo
Client:
Azienda Speciale Palaexpo, Giorgio van Straten, President (1) , Rossana Rummo, General Manager (2)
iGuzzini Partner Assistance (6):
Products:
For over 30 years, iGuzzini has been working alongside great designers, architects and lighting designers (as well, of course, as clients sensitive to this issue) to give the world better light.
Art Director and lighting, signage and furnishing project manager:
Michele De Lucchi (3), with Enrico Quell (5)
Preliminary and final project:
Firouz Galdo
Client:
Azienda Speciale Palaexpo, Giorgio van Straten, President (1) , Rossana Rummo, General Manager (2)
iGuzzini Partner Assistance (6):
Products:
>> a luminous cylinder, produced by iGuzzini according to a design by Michele De Lucchi with Enrico Quell