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iGuzzini at EuroShop:
Made in Light

From the outside the iGuzzini space is a huge metallised grey box inspired to industrial architectures. On the inside, four different boxes feature a series of light shows which transform them into real light labs. Visitors do not enter the boxes, but can choose and enjoy the different light shows.

The protagonist objects are various and very special: from the fire red “Desmosedici RR”, street version of the breathtaking Ducati motorbike of the MotoGP, to the extraordinarily beautiful "butterfly" dress by Capucci, a real triumph of colour, refulgent and obscure in the endless shadows of its own folds; the shapes and colours of the Fratelli Guzzini Home collections are displayed on a central absolute white staircase and they disappear and re-appear with different light shows, up to the representation of the "green emotion", a huge green sphere 1.5 metres in diameter which is the abstract representation of a mindful lighting, which does not only enhances, but also respects the environmental and saves energy.

In the iGuzzini space at Euroshop_08 by simply pressing a button and thanks to the Gitronica light control systems, technology becomes synonym with magic and allows unusual interpretations of reality.