Awards 2004

The “ifilm” project was created as a way of using video to raise awareness of our corporate culture.

Well-known designers talk about different themes related to the areas of design, architecture and linguistic analysis. The disciplines of architecture, art, urban planning, anthropology and natural sciences are all connected to the way light is used.

We must remember that light is not only a physical phenomenon but also an element to be used in the field of design. As the basic grammar of our production work, we used state-of-the-art cinematographic techniques for night-time sessions and high-sensitivity film, making recordings using high definition and a series of complex repeated frames\second techniques.

Production: iGuzzini illuminazione
Direction: Giorgio Di Tullio
Images and editing: Mario Tordini|Multivideo sas
Executive production: Multivideo
Distribution: RaiTrade