Recanati (MC), July 12, 2017 - Mash3DFactory start-up from Rome won LightHackers, the first Hackathon of the lighting industry in Italy, organised by iGuzzini in collaboration with EY
The initiative - part of a program aimed at contributing to technological advances in the field of lighting- has proved to be a real innovation hotbed.
Innovation and potential impact on business and user/customer experience are the elements that have allowed Mash3DFactory
to stand out. The project presented by the roman start-up enhances the role of light and offers an encircling experience of iGuzzini's lighting solutions to customers. Through the digitalisation of iGuzzini’s Light Experience onto a web platform and the creation of a sort of bridge towards augmented reality, the designers are able to replicate the lighting effects of the different iGuzzini solutions in 3D environments. This results in a much more effective impact in comparison to projects realised in 2D.