Light that is culture, that is innovation, that sparks thoughts and creativity.
Light that is an experience, that interacts in the relationships between people, between people and objects, all throughout our daily lives. Light that is a vehicle of social innovation, always and everywhere. Even in the world of retail.
We invite you to our exhibition space at Euroshop to directly experience a symbiosis of interconnectivity between light and 12 retail categories at their best (Jewelry, Beauty, Eyewear, Gift, Outfit, Leather, Home & Design, Food & Wine, Furnishings, Telephony/electronics, Car Show Room, Shoes). An environment created in iGuzzini’s distinct style, unifying the genius of set-designer Giancarlo Basili, of lighting designer Maurici Gines, of retail ambassador Giacomo Santucci and of anthropologist and innovation thinker Giorgio Di Tullio.
We invite you to discover a light that improves transparencies, that enhances visual and tactile perceptions of merchandise, and that allows for layouts and scenes, or highlights and accents to change with ease. A light that authenticates the information, the knowledge and the know-how contained in every product. An integral part of the space is the retail focused evolution of our distinctive and characterizing Light Experience
, where you can touch iGuzzini’s light in all its perfection. Where you can live a perceptive experience in which the ideal and real come closer and closer.
The Light Experience
, for the occasion designed by Maurici Gines, will show the new lighting trends according to iGuzzini: Shape, Graphic, Invisible, Human, Colors, Vertical, Media Lighting/Beat Lighting. The “Beat Lighting” art light set (designed by Artec3 Studio, with Pulmon Beatbox music), will create an emotional experience, combining light with music.
This is our Way to Shopability.
The 12 retail environments are illuminated with the recent winner of the 2017 iF Design Award View
, the new Palco Low Voltage
, Laser Blade Tunable White
, Laser Blade L
, Palco Framer
, Underscore InOut
and another innovative new product destined to become an icon in the world of lighting and retail.