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First edition of the Ascoli Piceno Design Experience Week

"The future present. The present future”

The digital transformation experienced by iGuzzini, through the eyes of Massimiliano Guzzini

"The future present. The present future” is the topic tackled by the SAAD UNICAM Design Experience international event, curated by the School of Architecture and Design at the University of Camerino, with the collaboration of the Municipality and the Chamber of Commerce of Ascoli Piceno. The event is also supported by and developed in collaboration with six universities - University of Camerino, University of Genoa, La Sapienza University of Rome, University of Thessaly, Bezalel Academy of Arts and Design, Jerusalem, and Universidad Autónoma de Nuevo León.

From 24 to 29 September, the historic centre of Ascoli Piceno will become a brainstorming station for new visions and ideas. Fabio Lenci - designer of the historical iGuzzini luminaires Lampione, Focus, and Lucciola, and winner of the Compasso d'Oro for Career Achievement in 2016 - will chair the event, sharing his expertise and involving more than 100 researchers, designers, institutions, scholars and entrepreneurs. Among them, Massimiliano Guzzini, Vice-President and CMO of iGuzzini, will participate at the closing conference "Visioni e pensieri di futuro" which will be held at Palazzo dei Capitani in Piazza del Popolo on 29 September at 11.00 a.m.  The event will deepen the digital transformation process carried out by the company in the modern digitised era of LEDs.

The event programme is available here

First edition of the Ascoli Piceno Design Experience Week
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