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iGuzzini is a partner of Green Pea, the first Green Retail Park in the world

A space dedicated to sustainable products that respect the earth, air, water and people

iGuzzini is a Partner of Green Pea, the first Green Retail Park in the world dedicated to the theme of Respect of Nature and the Farinetti family's third business project, after UniEuro and Eataly.

Green Pea is housed in the 15,000 square meters Turin building designed by architects Cristiana Catino (ACC Naturale Architettura) and Carlo Grometto (Blue Architects Associates Shop) and, for the Mechanical Engineering, by the engineer Gabriele Gerbi (SAPI studio). Green Pea hosts 66 shops, a museum, 3 restaurants, a swimming pool, a spa and a club dedicated to Creative Leisure. In total, 72 places where you can discover products designed to be long-lasting and which can be reused or recycled when they reach the end of their lives. It is on the basis of these conditions that Green Pea has also chosen as its Partner iGuzzini, which inspires its work on the principles of sustainable development.
iGuzzini is a partner of Green Pea, the first Green Retail Park in the world
ph: Fabio Oggero
"The partnership with Green Pea is a source of pride for iGuzzini because it testifies our commitment to sustainable and responsible company development in order to protect the environment and people. The opportunity to take part in this project strengthens our collaboration with the Farinetti family, started in 2007 with Eataly, with whom we share the desire to put people and the quality of their life at the center." declared Massimiliano Guzzini, Vice President and CMO of iGuzzini illuminazione.

iGuzzini, is present on the first floor of the Green Pea building with The Light Experience, the place where visitors can touch the perfection of iGuzzini light. The space, inspired by the pure geometries and warm and uniform colors of metaphysical painting, shows outdoor and indoor applications of iGuzzini luminaires ideal for Retail, Office and above all Hospitality & Living applications, with the aim of inspiring architects, lighting designers and private individuals in designing and enjoying light. More than 25 individual lighting scenes, lasting a total of 7 minutes, accompany visitors in a multisensory discovery of countless application possibilities and lighting effects, achievable thanks to innovative solutions designed to enhance people’s experience in different spaces, while maintaining high visual comfort and perfect integration into architecture.

iGuzzini has illuminated other indoor spaces in the Green Pea building. In particular, Palco spotlights with DALI control system, installed on mains voltage tracks and characterized by high color rendering, illuminate some Main Partners’ stands located on the ground floor, including those of FCA and Iren - for which high-visual-comfort View DALI spotlights were also used -, and some corners located on the second and third floors. The miniaturized Laser Blade XS and Palco luminaires on Low Voltage track with DALI technology, on the other hand, provide general and precise lighting for the products displayed in many of the Partner spaces located on the first floor, where a special version of Palco spotlights (with Tunable White technology capable of restoring the dynamism of white light) was also used for the display area of ​​materials and windows intended for the Contract. In addition, outside the structure, pole-mounted MaxiWoody floodlights illuminate the pedestrian areas uniformly in formal continuity with the fixtures used to illuminate the exterior of Eataly Torino Lingotto, the first Eataly store in the world.
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