"The partnership with Green Pea is a source of pride for iGuzzini because it testifies our commitment to sustainable and responsible company development in order to protect the environment and people. The opportunity to take part in this project strengthens our collaboration with the Farinetti family, started in 2007 with Eataly, with whom we share the desire to put people and the quality of their life at the center
." declared Massimiliano Guzzini, Vice President and CMO of iGuzzini illuminazione.
iGuzzini, is present on the first floor of the Green Pea building with The Light Experience, the place where visitors can touch the perfection of iGuzzini light. The space, inspired by the pure geometries and warm and uniform colors of metaphysical painting, shows outdoor and indoor applications of iGuzzini luminaires ideal for Retail, Office and above all Hospitality & Living applications, with the aim of inspiring architects, lighting designers and private individuals in designing and enjoying light. More than 25 individual lighting scenes, lasting a total of 7 minutes, accompany visitors in a multisensory discovery of countless application possibilities and lighting effects, achievable thanks to innovative solutions designed to enhance people’s experience in different spaces, while maintaining high visual comfort and perfect integration into architecture.
iGuzzini has illuminated other indoor spaces in the Green Pea building. In particular, Palco spotlights with DALI control system, installed on mains voltage tracks and characterized by high color rendering, illuminate some Main Partners’ stands located on the ground floor, including those of FCA and Iren - for which high-visual-comfort View DALI spotlights were also used -, and some corners located on the second and third floors. The miniaturized Laser Blade XS
and Palco luminaires on Low Voltage track
with DALI technology, on the other hand, provide general and precise lighting for the products displayed in many of the Partner spaces located on the first floor, where a special version of Palco
spotlights (with Tunable White technology capable of restoring the dynamism of white light) was also used for the display area of materials and windows intended for the Contract. In addition, outside the structure, pole-mounted MaxiWoody
floodlights illuminate the pedestrian areas uniformly in formal continuity with the fixtures used to illuminate the exterior of Eataly Torino Lingotto, the first Eataly store in the world.