iGuzzini scores twice in Shanghai

On 6-9 April 2017 the iGuzzini office in Shanghai was in the spotlight, acting as energetic hub for the entire Asia Pacific area. In addition to presenting the corporate strategic plan, the Shanghai meeting was the occasion for two important events. First of all, the presentation of Laser Blade XS - “The Blade” - the latest of iGuzzini’s innovations and the star of a world launch programme. After London, Berlin, Paris, Lyon, and Shanghai, the tour will touch Dubai, Sydney, and Auckland before ending in New York. The second event was the inauguration of the new Light Experience space, a place where light is presented under all its aspects. The Light Experience has become a distinctive feature of iGuzzini, which is now famous in the world as the company that lets you “touch and feel” a perfect light for yourself.

Shanghai’s Light Experience will operate as iGuzzini hub for the entire region, as an element of “excellence” dedicated to in-house training activities, guests and customer visits. “The Asia Pacific area is proving extremely satisfactory and stimulating for our company. With The Blade and the new Light Experience, we can give innovative answers to a continuously evolving market with a higher and higher demand for creativity and innovation. And, together with culture, creativity and innovation are the distinguishing features of our company”, Massimiliano Guzzini, iGuzzini’s Business Innovation & Networking Director and Vice President, said. iGuzzini has operated in China since 2006 with offices and production facilities in Shanghai that are especially dedicated to the Asia Pacific market. The major projects in China include The Gate of Heavenly Peace along the walls that surround the Forbidden City, the National Museum of China in Beijing, the Nanjing City Museum, the Zhejiang Museum, the Shanghai Natural History Museum, the lighting plan for the historical city of Taierzhuang and the recent dynamic façade lighting system for the “OnCube” office building designed by the German studio GMP.