The Light Gate will also host the Light Experience, a 75-sq m area where viewers can touch the light and experience various lighting effects. Launched at Light+Building 2012, and enhanced over the years, The Light Experience marked a turning point in terms of showcasing light. From then, it has been playing an ever increasing role, being an integral part of iGuzzini's offices, showrooms, and worldwide events. Its most innovative version will be available within "The Light Gate", where the high-tech experience has been enriched by an exciting multisensory show of sound, light, and shadow.
In an ever-changing context, the lighting industry opens up to the Digital Transformation. iGuzzini is currently investing heavily in innovation, The Light Experience
, unveiled to the public for the very first time at Light + Building 2018, being a clear example of this. "The Light Experience has been conceived to digitalise clients’ physical experience and ensure the availability of our solutions to lighting designers anytime, anywhere” says Massimiliano Guzzini, Vice President and Business Innovation & Networking Director at iGuzzini.
Accessible via Virtual Reality, App and Desktop
, The Light Experience, is one of the main features of the preview on 18 & 19 April, allowing visitors to "experience iGuzzini’s light in VR mode, by embarking on a journey through the Light Experience in 3D"
explains Massimiliano Guzzini.
The private events of 18 - 19 April have been organised in collaboration with Ferrari, Attico and Staygreen.
17th April // 10:00 am - 10:00 pm
18th April // 3:00 pm - 6:00 pm
19th April // 10:00 am - 6:00 pm
20th April // 10:00 am - 10:00 pm
21st April // 12:00 pm - 10:00 pm
22nd April // 12:00 pm - 8:00 pm
Event Hashtag: #TheLightGate