Smart services change user
experience: messages are
personalised, timely and based on
the user's needs or preferences.
In retail settings, users enjoy a true
shopping experience where additional
information can direct choices in
a better, more aware and updated
manner. In a museum, users can
enjoy their visit independently by
receiving information about works
on smartphones, while also defining
the preferred level of detail.
managers / owners
When using this smart service, for example, the improved user experience helps shop
managers retain their customers.
While museums could optimize the management and costs of traditional audio guides.
It is possible to create more flexible marketing campaigns.