Based in Zurich, StudioForma Architects is a company specialised in designing retail projects with evocative atmospheres full of literary references.
The Queen’s Lane jewellery boutique in Geneva recalls the joie de vivre
of the “Roaring Twenties”. Here, StudioForma has combined typical Art Deco features, like bronze showcase frames, lacquered white panels with typical period decorations and hounds-tooth fabric wall coverings with elements designed by the studio itself, such as dazzling blue velvet poufs, glass domes and a vast, stuffed upholstery back sofa.
The lighting system also consists of different elements. For example, large distinctive glass chandeliers are combined with compact, but powerful recessed Reflex Easy luminaires to create even diffused lighting. Pixel Pro devices offer accent lighting for certain specific areas like the small tables where the jewellery is tried on, while Laser Blade luminaires highlight the items on display in the showcases that run along both side walls like a kind of backdrop. Lastly, the boutique's rounded walls, on which a kind of drapery effect has been created, are lit with vertical Underscore devices that emphasize the undulating shape of the walls. The overall result is a lively, exciting, sparkling atmosphere that is also extremely comfortable.
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