Lighthinking 01 - Retail. The first number of Lighthinking focuses particularly on retail and its international brand philosophy. It talks about the work of architects and lighting designers in the commercial industry, analysing the development of demand for the outfitting of brand stores in a variety of sectors and takes a look at the integration between sociology and lighting engineering design. Sections with photographs and interviews complete the magazine as it follows in the footsteps of Incontroluce, iGuzzini's historical company magazine.