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“Pedrali60, we design a better future”. Pedrali Pavilion 15th September 2023-31st October 2023

01_SHOWROOM-PEDRALI
02_SHOWROOM-PEDRALI
03_SHOWROOM-PEDRALI
04_SHOWROOM-PEDRALI
05_SHOWROOM-PEDRALI
In 2023 Pedrali celebrated its 60th anniversary. It was an opportunity to honour the history of two generations guided by the common vision of designing and producing high-quality furniture that is long-lasting and brings beauty to the places we live in. 
The exhibition "Pedrali60, we design a better future", curated by Luca Molinari Studio, was created specifically for this anniversary and was open not only to Pedrali community stakeholders and architects, but also to schools, customers and citizens. 
The exhibition was staged in the Pedrali Pavilion, a new space designed by AMDL CIRCLE and Michele De Lucchi, at the company headquarters in Mornico al Serio, as a legacy to mark this anniversary.  

The entire structure, which is a kind of large, raised roof standing on solid wooden "legs", is made of PEFC-certified wood (larch and fir), a material that reflects Pedrali's fundamental values by embracing both traditional craftsmanship and manufacturing innovation. The project meets the company's desire to create temporary architecture that is destined to have a "second life" in the Pedrali Campus. The result is a study of all the prefabrication-based construction elements that allow, on one hand, construction time optimisation, and on the other, the simplification of assembly and disassembly operations.  

Both the pavilion fronts are open, allowing natural light to flow into the environment. At night, the lighting design developed by Studio Switch, is provided by Palco and Palco InOut, Low Voltage and Main Voltage floodlights, as well as Laser Blade InOut ceiling-mounted luminaires.   

The mezzanine exhibition floor is accessed by a wooden staircase with wide steps that serves the dual function of a point of access to the exhibition and a grandstand where visitors can stand or sit for presentations and events. This area is directly illuminated by base-installed Palco InOut luminaires with medium optics. It also benefits from indirect light, reflected by the other luminaires installed inside. The chosen colour temperature of 3000 K emphasises the warm hues of the wood used.  
A visit to the "Pedrali60, we design a better future" exhibition starts beyond the stage at the top of the steps, in a large space empty of accessory structures and partitions. This deliberately flexible area is designed to host temporary exhibitions.  
Here, AMDL CIRCLE have designed two long wooden display elements, each 20 metres long, that guide visitors in a linear narrative thanks to their twin-sided design. On one side these display the Pedrali world of products, tools, catalogues and images, while the other houses a series of multimedia content monitors. Wooden pedestals located between the arched portals enhance the most iconic design pieces that showcase the company's craftsmanship and production skills. The artificial lighting here is provided by two minimalist superrail track bars that also have an Up emission, on which Palco LV projectors with Wide Flood optics are installed. These create an interplay of shadows on the ground in the space inside the display structures and a highly homogeneous, shadowless effect outside the two elements.  

A second staircase then leads down to the portico on the ground floor, where the exhibition "Pedrali60, we design a better future" continues with "The Forest of Imagination”, a forest of mirrors interspersed with panels displaying portraits of people from the Pedrali community, illuminated by base-installed Palco InOut Ø 119 mm projectors with medium optics.  
The portico on the ground floor is an intermediate space between the interior and exterior of the structure. Inspired by the ancient loggias of public buildings that were once the centre of civic life in the towns of northern Italy, it gives visitors a place sheltered from the weather, where they can walk, talk and rest. The space housed the second part of “The Forest of Imagination” exhibition and in this more open space, Laser Blade InOut ceiling lights with Wide Flood optics were used to create diffuse and homogeneous lighting.  

 


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  • Year
    2023
  • Client
    Pedrali Arredo Design 
  • Architectural project:
    Studio De Lucchi
  • Lighting project:
    Studio Switch
  • Photographer
    Paolo Carlini