It looks like you're in North America.
View North American standard English: 120-277V | UL
Sustainability
Products
New
Indoor
Outdoor
Intelligent Light Solutions
iGuzzini Living
iGuzzini Echoes
Bespoke
Code Finder
Projects
Project Gallery
Light is Back
Lighthinking
About
Magazine
Annual
Events
News
News
Events
Light Application
Corporate
Working at iGuzzini
Downloads
Newsletter
Knowledge Base (login required)
Contacts
Corporate
menu
Code Finder
Global
Region & Language
Global
USA / Canada
China
Global standard
220V-240V/50Hz | ENEC
Select a language:
English
French
German
Italian
Spanish
North American standard
120-277V | UL
Select a language:
English
French
China standard
220V-240V/50Hz | CCC
Select a language:
English
Global
USA / Canada
China
Technical Region
English
French
German
Italian
Spanish
Prefered Language
English
French
Prefered Language
English
Prefered Language
Update
iGuzzini
Search
Your search returned no results
Code Finder
Find the product codes you need by filtering from our whole product range.
Find Codes
Code Finder
Tow. The Odd Wine
Milan, Italy
Hospitality & Living
Share on Facebook
Share on Twitter
custom.ShareonLinkedIn
Tow, an acronym of The Odd Wine, is a wine bar with kitchen located in a historic, early 20th century building in Via Losanna in Milan. The restaurant offers a bold food and wine selection with a refined taste in line with its interior design that balances contrasts masterfully. This cosy and inviting space has a clear, contemporary style in which the exposed bricks of the main inside wall coexist with sharp linear shapes and steel and polycarbonate inserts.
To create the kind of sophisticated and elegant atmosphere that encourages people to return to a place, special attention has been paid to the lighting, the details of the finishes, and the matching of materials.
The lighting is managed through 3 BLE interfaces that control different areas. BLE was chosen initially because of the extreme simplicity of its system management and more specifically, as it requires no further cables to be installed. The user-friendliness of the Quick BLE system and app was also much appreciated by the owner, who played an active role in programming various lighting scenarios.
The areas it illuminates include the first tasting room in which a large bottle rack wall is located. This 4-metre-high structure consists of 300 satin-finish steel crosses welded together and its design is emphasized by a series of custom-made View projectors with Medium optics and a colour temperature of 2700 K whose light is focused on the centre of it. Another interface controls the Underscore luminaires located on the wooden shelf under the bottle rack and on the handrail that runs up the stairs leading to the mezzanine floor. This area, which features slim travertine surfaces, ivory faux leather panelling and black details, is a new addition that required stairs to be installed to connect the two levels.
The central concrete and wood counter, on the other hand, is lit by a pair of custom-made chandeliers designed by Studio Latino.
On the lower floor, the transit area is illuminated by a number of accent lighting effects controlled by a third interface and created by recessed Laser luminaires installed on the mezzanine. In this space, champagne-coloured Whisper lamps provide gentle, localized lighting for the glass, bronze and steel tables that interact with the soft shapes of pink velvet benches. The project is completed with a remote-control pushbutton panel and gateway that makes light management even more versatile.
Working on a similar project?
Need more information?
Make Enquiry
Year
2023
Client
Tow Srl
Architectural project:
Studio Latino
Matteo Lattuada, Irene Nocerino
Lighting project:
Studio Latino
Matteo Lattuada, Irene Nocerino
Photographer
Fabio Di Carlo
Nicolò Panzeri, courtesy Studio Latino
Products Used:
iGuzzini
Underscore15
iGuzzini
View Opti Beam Lens round
iGuzzini
Whisper
iGuzzini
Quick BLE