After the iGuzzini.com restyling presented at
Light + Building 2016, the completely renewed
North American website is integrated into the company's global digital ecosystem to improve the user experience, building off the platform that was recognized by an
AWWWARDS Honorable Mention last year.
The menu is structured into three sections:
Products, Projects and People.
The
Products section, divided into
indoor and
outdoor products, has a new feature for North American users: the
applications view. Now, in addition to the product range, it is possible to browse products’ by their application images.
The
Project Gallery, which includes professional high-resolution pictures, displays a broad list that can be filtered by application, product used and light effect. Also of interest is
Light is back – the section dedicated to projects of cultural heritage preservation and enhancement through light.
A new section,
People, presents company
News and
Events. Users can find all the information on conferences, awards, inaugurations, fairs and exhibitions organized by iGuzzini or where the company is involved, with the opportunity to share the news and events through Facebook, Twitter and LinkedIn.
The new digital environment is
responsive and improves the navigation for all types of users, including the visually impaired who can visit the site thanks to special attention to the use of fonts, distribution of text blocks, brightness, contrasts and colors.
The website is available in English and French with North American content.
The redesign of the North American website offers visitors a new user experience as that inspires professionals in their search for specific lighting products and effects.