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Lighting Effect
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Application Area
Lighting Effect
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Events

Venue
Blindarte - Via Palermo 11, Milan (+ more)
Event hashtag
#livingvibes #milandesignweek2023

Living Vibes πŸ“ Via Palermo 11

At MDW 2023, iGuzzini is Living Vibes: the collection specially designed for the new living atmospheres that gives its name to the space designed by Stefano Boeri Interiors with the lighting scenography by Artec Studio, in one of the most characteristic and fascinating locations in Brera (Via Palermo 11, Blindarte).
Metal mesh and wood cover the internal surfaces of the space, adapting to its shapes but giving new meanings to their perception. Light guides and gives suggestions to the viewer through a multimedia synaesthesia of light effects, sounds and colours.
Admission to the exhibition space is free, subject to prior booking. Every day from 10am to 12pm and from 4pm to 6pm it will be possible to visit the space with the experts of the iGuzzini Academy.

iGuzzini is also present in the iconic courtyard of the πŸ“ UniversitΓ  Statale, illuminating the installations of:

  • Stefano Boeri Interiors for Amazon, "The Swing", at the Cortile della Farmacia, where it will also exhibit 3 products from the Italian Echoes collection: Polsino; Whisper; Zurigo.
  • Inside the Cortile d'Onore, Massimo Iosa Ghini creates "The Oasis of the Wayfarer". A permeable palisade of wood and greenery that separates and encloses visitors for a moment of stillness. The lighting in the evening is entrusted to Underscore inOut luminaires and Palco Low Voltage projectors (∅ 49; Medium and Wide Flood optics).
  • The "Free.dom" installation curated by Simone Micheli as part of Interni's Re-Evolution FuoriSalone 2023 is a reflection on the freedom of choice within the possible future evolutions of the human being. iGuzzini supported the architect in the construction of the installation by providing Palco LV luminaires (Recessed ΓΈ 37mm, Wide Flood optic) for lighting the display cases.

More collaborations during the Milan Design Week

  • During the MDW, iGuzzini will exhibit a selection of the Italian Echoes collection (Polsino by Gio Ponti, Nitia by Rodolfo Bonetto) in the boutique windows of Giuseppe Zanotti, a high fashion brand in the footwear sector, in πŸ“ Via Montenapoleone;

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